Love the writing and your musings, thank you for sharing!
Avoiding a quality/affordability/values trade-off is such a struggle for me too as a small wine producer. Affordability was the first to fall, and it still pains me to charge $40 a bottle! A tangential rant: I’m not sure it’s the same in London but it frustrates me in Aotearoa that wine shoulders so much of the margin on a menu. Surely it’s better to sell two $15 glasses than one at $22?
Excited to see the creative ways you approach these problems! I won’t be in London for a long time, but will devour your diarios in the meantime x
Loving the updates... spaghetti ai frutti di mare for two in a big bowl with a big spoon and ice cold wine - mmmmmmmmm! I think if you can continue telling your story the way you are doing, people will be willing to pay to support good employers, good produce and delicious food!
Grazie mille Simonetta. You read my mind! Stufato di verdure e fagioli or the simplest of pasta. The menu brainstorm spreadsheet I have going is growing and growing :) we’re coming to see you for dinner at the end of the month, can’t wait xx
Love the writing and your musings, thank you for sharing!
Avoiding a quality/affordability/values trade-off is such a struggle for me too as a small wine producer. Affordability was the first to fall, and it still pains me to charge $40 a bottle! A tangential rant: I’m not sure it’s the same in London but it frustrates me in Aotearoa that wine shoulders so much of the margin on a menu. Surely it’s better to sell two $15 glasses than one at $22?
Excited to see the creative ways you approach these problems! I won’t be in London for a long time, but will devour your diarios in the meantime x
Wonderful to read your updates. You are a Daring Dara ! Keep up the great work.
Vi aspettiamo xx
Loving the updates... spaghetti ai frutti di mare for two in a big bowl with a big spoon and ice cold wine - mmmmmmmmm! I think if you can continue telling your story the way you are doing, people will be willing to pay to support good employers, good produce and delicious food!
Love being on this journey with you. Perhaps you can do one really simple dish a day for people on a budget?
Grazie mille Simonetta. You read my mind! Stufato di verdure e fagioli or the simplest of pasta. The menu brainstorm spreadsheet I have going is growing and growing :) we’re coming to see you for dinner at the end of the month, can’t wait xx