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Holly GR's avatar

Love the writing and your musings, thank you for sharing!

Avoiding a quality/affordability/values trade-off is such a struggle for me too as a small wine producer. Affordability was the first to fall, and it still pains me to charge $40 a bottle! A tangential rant: I’m not sure it’s the same in London but it frustrates me in Aotearoa that wine shoulders so much of the margin on a menu. Surely it’s better to sell two $15 glasses than one at $22?

Excited to see the creative ways you approach these problems! I won’t be in London for a long time, but will devour your diarios in the meantime x

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Yolanda van den Bemd's avatar

Wonderful to read your updates. You are a Daring Dara ! Keep up the great work.

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